Understanding The Value Of IPRs In The Context Of Fashion & Visual Arts

August 9th, 2008

The real challenge for the creative minds is thus not just to produce and market winning and newer products that would cater to the changing consumer tastes, but also to prevent and effectively deal with this all-pervasive phenomenon of ‘plagiarism’ - or theft of their creative ideas. In the give scenario, Intellectual Property Rights (IPRs) is one system which provides the best and most effective ‘tool-kit’ for creating and maintaining ‘exclusivity’ over the creative and innovative outputs in today’s ever-crowding marketplace, albeit for a specified time period.

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Posted in Intellectual Property Consultants |

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