Maximize Value, Minimize Cost - Your IP and You

March 30th, 2010

The Total Cost of Ownership (TCO) of your IP is staggering. It’s estimated that the average cost over the course of the 20-year life span of a single patent is about $100,000.00 - or roughly $5,000 per year in maintenance fees. And that doesn’t begin to cover the initial investment, which on average is about $150,000.00 to develop a single patentable invention. That’s due in part because the U.S. patent office currently rejects about 65% of all patent applications.

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How Much is My Intellectual Property Worth? Setting a Value on Your IP?

March 29th, 2010

While no standardized way exists to fully and accurately assess the monetary worth of your IP, you should have a sense of its real value. Several valuation models exist (some of which are more scientific than others) that are widely accepted. Here are just a few:

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Trade Secrets and Intellectual Property - Do You Own What You Think You Own?

March 28th, 2010

A recent case involving a dispute between the famous Mayo Clinic and a former employee, a physician, has been in the legal news. Mayo and Dr. Peter Elkin are battling about who owns the rights to a software program that Dr. Elkin participated in developing. According to a report from The National Law Journal (published on March 9, 2010 on Law.com), the case is headed to trial after the trial court denied summary judgment to both parties.

The software in issue helps manage medical information and puts it in a clear and understandable format. According to a report in the Pittsburgh Tribune-Review (published on March 16, 2010 on the paper’s web site), both sides agree that the software has great economic value.

Delving into the merits of the Mayo/Elkin dispute is beyond the scope of this article. The nature of the dispute, however, raises a fundamental question that often rears its head in trade secret, copyright and other intellectual property litigation: Do you own what you think you own?

The vision of recent college graduates (or dropouts) writing software or developing other technology in a storefront office or a garage is a modern variant of the American Dream of rising from rags to riches. Such efforts are not necessarily mere pipe dreams. In fact, modern technology and decreasing barriers to entry probably make it more possible than ever for an entrepreneur to achieve at least a modicum of financial success, if not becoming the next billionaire.

In many instances, friends will work together in developing technology or another invention. Sometimes, entrepreneurs will “partner” with another company for a particular purpose. In some instances, an investor will come into the mix.

In each instance, if intellectual property rights are not documented properly, the possibility of a future dispute becomes very real. Further, the possibility of a future dispute or lawsuit increases in direct proportion to the success of the venture. Put more bluntly, it is not likely that anyone will fight over worthless technology. It is very likely, however, that disputes will develop over valuable technology, as shown by the dispute between Mayo Clinic and Dr. Elkin.

When inventors or entrepreneurs believe they have developed, invented or written something valuable, it is critically important to consult an experienced attorney before entering into any relationship with a third-party business “partner” or an investor. It is equally important that persons working together document their respective rights and obligations regarding the technology, writing or invention.

This is definitely not a situation where inventors, entrepreneurs or investors should try to go it alone or use Internet forms. Do not assume that every lawyer has the necessary experience or expertise to prepare proper documentation.

When the documentation is not properly prepared, the resulting litigation can, from a lawyer’s standpoint, be very interesting. The litigation will certainly be very expensive. At this point, however, the client is surely kicking himself for not having documented things properly on the front end.

This all boils down to yet another example of what readers of my prior articles will recognize as the Prime Directive: It costs far less to deal with a legal problem on the front end than trying to sort things out on the back end, particularly through litigation. The Prime Directive particularly applies to intellectual property rights.

John L. Watkins is a Shareholder of Chorey, Taylor & Feil, a business litigation and business law firm in Atlanta. John practices primarily in the area of commercial litigation and handles cases involving trade secrets and other intellectual property disputes, insurance coverage, and other commercial disputes. John also assists clients with non-disclosure agreements, terms and conditions and other business documents. He has been named to the list of Georgia Super Lawyers in Business Litigation by Atlanta Magazine and Law and Politics for several years, and in 2010 was listed among the top 100 Super Lawyers in Georgia based on the nomination, research and review process. John is rated AV by the Martindale-Hubbell Law Directory, its highest rating, and 10.0 by the AVVO website, its highest rating. John graduated first in his class at the University of Georgia School of Law in 1982, received several academic awards and an academic scholarship. More information can be found at the firm’s website, http://ctflegal.com, or its blog, http://ctflegal.blogspot.com.

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The Value of Protecting Intellectual Property

March 27th, 2010

It could be surprising for many people to know that they own more intellectual property than they ever imagined. This type of property is not just owned by huge businesses or popular brands, but by anyone who has created something extraordinary and unique.

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Intellectual Property Valuation - Intangible Assets and Your Ledger

March 26th, 2010

A topic of interest to many of our customers is intellectual property valuation. IP professionals intuitively understand that IP has monetary value and use a number of ways to approximate it, but there is no standardized method for assigning a value to IP.

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Strict Laws and Skilled Attorneys Protect Intellectual Property Rights

March 25th, 2010

Both national and international laws control who owns “intellectual property,” the products of your creative genius. Copyright laws govern written works, the narratives in movies and television broadcasts, and most photographic and cinematographic images and icons. Trademarks, service marks, and the little “r” sign protect corporation’s logos and advertising art; in some cases, they even protect the font in the corporation’s advertising. Patents protect inventions.

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Insurance Law Attorneys Assure Equitable Settlements

March 24th, 2010

If it does not already appear there, add to your collection of words to live by: “Never, ever, not under any circumstances, attempt to negotiate with an insurance company on your own. Working with an insurance company, always retain a lawyer.”

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Cybersquatting Under the UDRP & ACPA - One Arbitrator’s Insights For UDRP Respondents

March 23rd, 2010

Cybersquatting is big business. But many domainers simply fail to appreciate cybersquatting law. In this article, one UDRP arbitrator weighs in on common mistakes and misconceptions about the UDRP.

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Cybersquatting Under the UDRP & ACPA - One Arbitrator’s Insights For UDRP Respondents

March 22nd, 2010

Cybersquatting is big business. But many domainers simply fail to appreciate cybersquatting law. In this article, one UDRP arbitrator weighs in on common mistakes and misconceptions about the UDRP.

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Cybersquatting Under the UDRP & ACPA - One Arbitrator’s Insights For UDRP Respondents

March 21st, 2010

Cybersquatting is big business. But many domainers simply fail to appreciate cybersquatting law. In this article, one UDRP arbitrator weighs in on common mistakes and misconceptions about the UDRP.

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